Hollywood Nutritions
A responsive health and wellness e-commerce experience that connects product browsing, detailed ingredient information, curated bundles and editorial resources in one cohesive platform.
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Overview
A responsive health and wellness e-commerce experience that connects product browsing, detailed ingredient information, curated bundles and editorial resources in one cohesive platform.
This case study focuses on the product work and technical responsibilities that can be stated accurately without inventing commercial metrics.
The challenge
Create a premium wellness shopping experience that keeps product benefits, ingredients and purchasing journeys clear while supporting multiple ways to discover the catalogue.
Solution & architecture
A custom Next.js storefront with best-seller discovery, wellness-goal pathways, product bundles, wishlist and cart interactions, ingredient education and a connected wellness content hub.
My responsibilities
- Built the responsive storefront and reusable commerce interface
- Structured product discovery across categories, goals and bundles
- Implemented product details, wishlist and cart interactions
- Created ingredient, quality and wellness education sections
- Developed accessible desktop and mobile navigation
- Prepared and deployed the production website on Vercel
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